Eye Tracking: From Affect to Concept

Details of work
Title: Eye Tracking: From Affect to Concept
Year Created: 9th April 2020
Technique: Designed in AutoCAD 2016 and 3d rendered in Sketchup 2020. Final touched and annotations in Adobe Photoshop and illustrator.
Author:  Felix Rebolledo Palazuelos, PhD
Eugenia Maria Mariano da Rocha Barichello, PhD
Country: Brazil
Affiliation: Federal University of Santa Maria (UFSM)/RS

About:
Felix Rebolledo Palazuelos is a Post-doctoral Researcher at the Graduate Program in Communication Studies at UFSM/Brazil and is currently conducting research on eye tracking towards understanding the production of micro-narratives in perception and the emergence of value. His research interests span theory of the image and processual thought through Deleuze, Whitehead and Simondon.

Eugenia Maria Mariano da Rocha Barichello is a Full Professor at UFSM/Brazil and CNPQ Level 2 Researcher. She is a full-time professor in the Graduate Program in Communication Studies and also teaches undergraduate courses in Public Relations, Advertising and Advertising, Editorial Production and Journalism. Her scientific production centers on Communication Media, Institutional and Organizational Communication, University and Communication, Mediatization of Social Practices, Media Ecology, Communication Strategies, Journalism, and Public Relations.